Banners
There are 3 types of banners leaderboard, box and tower. The Leaderboard is positioned on the top of the website. The Box and the Tower are positioned in the main content. Each banner type may support up to 4 different banners displayed on a rotational basis.
Banner types
 |
Leaderboard Leaderboards appear at the top of the page. Being one of the first items seen on a page they immediately attract attention and offer a cost effective way of driving extra visits through your website, with a direct link from the banner advertisement. They especially benefit from a strong creative and call for action. Leaderboard Specifications Advertising Rates Make an Enquiry |
 |
Box (MPU) A Box / MPU (Mid Page Unit) advertisement appear on the right hand side of the page near the middle of the page. Their position ensures your ad will stand out ensuring viewers are very likely to see your business. They are often used to house streaming video segments due to their large window dimensions, and are also an excellent medium for Flash and video creative. Box Specifications Advertising Rates Make an Enquiry |
 |
Tower (Skyscraper) A Skyscraper advertisement appears on the right hand side of the page and its position and length ensure that it is the most dominant advert on the page. A larger area provides space to include more information than a banner. A Skyscraper can be static or animated, with up to four frames of animation. By dominating the page a Skyscraper is an excellent way to promote a number of products plus providing a direct link through to your website. Tower Specifications Advertising Rates Make an Enquiry |
Advertising Rates
The banners will be displayed across the whole site.
| Type | Dimensions | CPM | Min Cost |
|---|---|---|---|
| Leaderboard | 728 x 90 | $18 | $180 (10,000 impressions) |
| Box | 300 x 250 | $18 | $180 (10,000 impressions) |
| Tower | 160 x 600 | $15 | $150 (10,000 impressions) |
What is CPM
Paid advertising by which the advertiser is billed based on the number of times an ad is seen by a consumer. CPM relates to 1,000 impressions. Therefore, if the CPM cost is $18, you are paying 1.8 cents every time your ad has been displayed. $180 will give you 10,000 impressions.
Terms and Conditions:
- Payment Terms 7 days from the ad appearing online (or on email alert).
- Prices are exclusive of GST.
- Rates are subject to change.
- Alteration of Online advertisement requires minimum 2 working days notice.
Cancellation Policy
Cancellation of advertising content by the customer of any online advertising bookings must be made at least 30 days before the commencement date. POIDB reserves the right to charge the customer for advertising cancelled with less than 30 days notice.
